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GreenRope vs LeadSquared
LeadSquared offers two separate packages that when combined make up their Lead Conversion Platform, plus their Conversion Prediction currently in Beta. A powerful platform, but still lacking in features that a sophisticated business would want to effectively manage their organization as a whole. That being said, if you want all of their features, you must purchase both their Sales & Mobile package along with their Marketing package to access all their tools together. These two together start at $225/month but goes up with each user you add to the platform. Again, since you will want your sales, marketing, and customer service teams on board, you can find yourself with a much greater total cost of ownership than initially expected. GreenRope includes all of these tools under one subscription price so you have all the tools right at your fingertips at no additional cost.
| Feature | GreenRope | LeadSquared (Marketing Automation Basic Package) |
|---|---|---|
| Setup Fee | $399 Account Set Up (includes 3 hours with Client Services Team and a Success Coach) | None |
| Price (based on 10,000 contacts) | $399 | $200/month |
| Free Trial | Included | 14 days |
| Monthly Emails | Unlimited | Included |
| Users | Unlimited | $25/month per user (Sales+Mobile CRM Lite) or $50/month per user (Pro Plan) |
| Customer Relationship Manager (CRM) | Included | $25/month per user (Sales+Mobile CRM Lite) |
| Lead / Opportunity Management and Tracking | Included | $25/month per user (Sales+Mobile CRM Lite) |
| Lead Scoring | Includes scoring demographics, custom fields, and activities (email, website, forms, tickets, etc.) | $25/month per user (Sales+Mobile CRM Lite) |
| Predictive Analytics | Included | Requires Both Sales+Mobile CRM lite and Marketing Automation Pro Plan) |
| Realtime Alerts | Included | Requires Both Sales+Mobile CRM lite and Marketing Automation Pro Plan) |
| Realtime Social Collaboration | Included | Not Available |
| Email Targeting | Included | $50/month per user (Pro Plan) |
| Email Tracking | Included | $50/month per user (ProPlan) or $25/month per user (Sales+Mobile CRM Lite) |
| Email Templates | Included | $50/month per user (Pro Plan) |
| Surveys | Included | Not Available |
| Media File Sharing & Storage | Included (1 GB) | Included (500 MB) |
| Public Asset Library | Included, with preview and automation | Not Available |
| Event Registration | Included | Not Available |
| Project Management | Included | Not Available |
| Accounting / Financials | Included, with invoices and quotes, and with built-in payment processing | Not Available |
| Ticketing System | Included | Not Available |
| Public & Private Wiki Tools | Included | Not Available |
| Integrated Social Media Manager | Included | Included |
| Website Tracking with Campaign Filtering | Included, and with CRM integration | Included |
| Website / Landing Page Builder | Included, also allows for personalized webpages, includes SEO tools | Included |
| Free SSL with Websites | Included | Included |
| Online Stores / Shopping Cart Abandonment | Includes automation based on purchases or abandonment, and in-depth reporting | Not Available |
| Lead Capture / Web Forms | Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration | Included |
| Blogging and SEO Tools | Included | Not Available |
| CRM and Marketing Workflows | Included | Included |
| Booking Calendar | Included | Not Available |
| Contact Research | Included | Not Available |
| Mobile Marketing | $1.20 phone number/month 1.2 cents/SMS and 3 cents/MMS Included inbound call manager with text-to-speech, caller recognition and CRM integration Included click-to-call with automatic CRM integration Opt-in available through SMS if not already in the CRM and capabilities to market on responses SMS and MMS messaging included for sending text messages or picture messages Automated voice message delivery (recorded file or text-to-speech) with response capture All SMS, MMS, and Voice functionality is connected to GreenRope's automation engine (journeys and workflows) |
Not Available |
| Mobile App | Included | $25/month per user (Sales+Mobile CRM Lite) |
| Rank in Independent Red Pill Email Marketing Study | #1 | Did Not Qualify |
| Lead Risk Assessment for Tickets and Forms | Included | Not Available |
| Click-to-Call Capability | Included | Not Available |
| Free Third-Party Integrations | Included | Not Available |
| Campaign and Affiliate Tracking | Included | Not Available |
| A/B Testing | Included | Not Available |
| Learning Management System (LMS) | Included | Not Available |
| Drag and Drop Marketing Automation Builder | Included | $100/month per user (Super Plan) |
| Global Action Map | Included | Not Available |
| Privacy Shield | Included | Included |
| Document Management | Included | Included |
| Digital Document Signing | Yes, and also third party integration | Not Available |
| Proposal Generation Tools | Included | Not Available |
| Custom Objects | Included | Not Available |
| Customer Portal | Included | Not Available |
| Support Team | In-house | No Phone Support, Email only or $100/month per user (Super Plan) |
| Organizational Charts | Included | Not Available |
| Inventory Control Management | Included | Not Available |
| Multi Tab Application | Included | Not Available |
| Data Backup Plan | 3 years | Not Available |
| Push Notifications | Included | Included, but requires integration |
| GDPR Compliant | Included | Included |
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